Like any good media person, Carol Karpa is always seeking out new media opportunities. But where she really adds value is when she taps into her strategic insight, creativity and passion for the future of media.
Carol's goal is to channel 20+ years of media expertise to help make the media world a better place for advertisers and their partners. Carol's background as a former president of a media buying service, her mission is to deliver strategic media and marketing guidance by using best practices to facilitate effective communication between advertisers and their marketing partners. Ultimately helping advertisers build brand power.
Additionally, she is one of the few media people proficient in both traditional and non traditional media including direct response advertising and Internet marketing.